Internet giants Yahoo and Microsoft are sewing up their partnership to take on Google in search.
Internet giants Yahoo and Microsoft are sewing up their partnership to take on Google in search — and the tie-up is moving beyond technology. 200 engineers from Yahoo are now working with Microsoft and while the partnership was struck at a global level, the maximum shift happened between the India centres.
While Microsoft focuses on the back-end technology, Yahoo provides the search and advertising expertise. The people movement, says Satya Nadella, senior veep at Microsoft's R&D arm, was to join hands to fight search market leader Google. The people movement is happening in batches of five over 10 months to ensure the right training for the employees. Nadella says Microsoft is excited about people coming in from Yahoo and imbibing the culture of their new employer.
To ensure retention, Microsoft is focusing on three areas where the staff will work on. One is to drive engagement with advertisers and optimise return on investment on their campaigns. The newly-inducted team in Bangalore will help boost online advertising. The second area is to verify an online ad to check if it complies with the policies of a particular geography. The third focus is Microsoft's online ad platform, that will roll out globally over the next two years, and the newly-absorbed team will have engineering responsibility for the same.
While Microsoft focuses on the back-end technology, Yahoo provides the search and advertising expertise. The people movement, says Satya Nadella, senior veep at Microsoft's R&D arm, was to join hands to fight search market leader Google. The people movement is happening in batches of five over 10 months to ensure the right training for the employees. Nadella says Microsoft is excited about people coming in from Yahoo and imbibing the culture of their new employer.
To ensure retention, Microsoft is focusing on three areas where the staff will work on. One is to drive engagement with advertisers and optimise return on investment on their campaigns. The newly-inducted team in Bangalore will help boost online advertising. The second area is to verify an online ad to check if it complies with the policies of a particular geography. The third focus is Microsoft's online ad platform, that will roll out globally over the next two years, and the newly-absorbed team will have engineering responsibility for the same.
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