Friday, 8 April 2011

17% of Teens own an Apple iPhone while 53% of them listen to music on their handset

17% of Teens own an Apple iPhone while 53% of them listen to music on their handset
A survey conducted by Wall Street house Piper Jaffray looked at the cell phone habits of 4,500 American Teenagers. While 17% of teen already own an Apple iPhone, up from the previous survey's 14%, a record 37% responded that they plan on purchasing Apple's Touchscreen handset within the next 6 months.  

While iTunes has a 95% market share among teenagers, ironically, a majority of teens act as though downloading music is a constitutional right and refuse to pay for it. 77% of the youngsters download music while 65% use peer-to-peer networks music sharing networks as the source for their tunes.

Apple continues to be popular among teens with an 86% market share among portable media devices. That is up from 78% 6 months ago. 80% of teens own a portable media player, the lowest reading since 2007. This indicates that more teenagers are buying the iPhone for the built-in iPod. Microsoft's Zune and Sony tied for second in market share, each with 3% of the market.

Finally, teens are beginning to get interested in tablets. 22% of them have one, or live in a household that owns a tablet. 20% expect to purchase one in the next 6 months.

source: ZDNet via FierceMobile

17  of Teens own an Apple iPhone while 53  of them listen to music on their handset
17% of Teens own an Apple iPhone

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