Tuesday, 8 March 2011

Windows Phone 7 sales are much stronger in Europe

Windows Phone 7 sales are much stronger in Europe
According to recent ComScore reports from October, 2010 through December, 2010, the Windows Phone 7 OS hasn't done much for Microsoft here in the U.S. They reported that there were more Windows Mobile users switching to another OS than there were customers purchasing new Windows Phone 7 devices. So despite WP7's quality and marketing, Microsoft was actually losing customers.

But there's more encouraging news coming from Western Europe. There, Microsoft's Windows Phone 7 has been far more successful. From Q3 to Q4 of 2010, Microsoft's mobile OS market share grew 100%, doubling their presence. Also, Microsoft's presence grew 18% year-over-year. Even when accounting for the 3.2% increase in the Western European mobile phone market, WP7 still showed a strong introduction.

Adding to the significance of their success is the fact that WP7 wasn't released in many languages. If it had been released with more localized languages, they may have grown even further. Of course, Android and iOS still won out in Europe in 2010, as they did in the U.S.

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