Sprint CEO Dan Hesse steps in front of the camera to explain what "unlimited" means

CEO Dan Hesse stepped in front of the camera once again, this time making a convincing argument about why Sprint's unlimited plan really means unlimited services for the customers of the nation's third largest carrier. Hesse notes that in the dictionary, the word unlimited doesn't mention words like throttling, overage and metering which the executive said is all code for capping your service.

There is no question that some of the major U.S. carriers are resorting to things like throttling or data capping in order to ease the congestion on jammed up carrier pipelines. Hesse has picked a good time to promote his firm's unlimited service. In a press release that was released along with the ads, Sprint said that its customers don't have to worry about surprises on their monthly bill from data overage charges. Nor do they have to keep track of how much data they are using in fear of using too much bandwidth and thus having the speed of their data plan unilaterally slowed down, a process known as "throttling". Sprint's senior Vice President of Corporate Marketing, Bill Morgan, said, "If you have to worry about additional charges appearing on your bill based on usage, that's not an unlimited plan. We chose to use Mr. Hesse to deliver that message because he's become a trusted voice."

Sprint's "Simply Everything" plan offers unlimited calling, web, text, email, GPS, TV, radio, and social networks on the carrier's 3G and 4G pipelines for $99.99 a month plus a $10 premium data charge for smartphones.

source: Sprint via Engadget