Home improvement retailer B&Q is to spend £35 million constructing a "world-class" website as it battles declining sales trends at its stores.
The new digital platform will launch in phases over the next three years, but in 2011 customers will see the start of a transactional site designed for mobile phones, a doubling of products available for next-day delivery as well as further developments to its iPhone app which launched last July.
Euan Sutherland, B&Q's chief executive, said the shopping and customer service experience with B&Q "will be joined up and much improved".The website drive comes amid expectations that B&Q's UK and Ireland like-for-like sales declined 3% in the year to January this year.
The store chain, which is part of FTSE 100 firm Kingfisher, recently signed up Channel 4's property experts Kirstie Allsopp and George Clarke as ambassadors in a campaign to promote DIY and home improvement and give advice online.
The chain also uses Alan Titchmarsh, who writes a gardening blog on the website, to promote its products.
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