When building a hype don’t forget to flood leaks, show off creative pseudonyms and excite readers –that was perfect with Sony Ericsson’s Xperia Play who have done pretty well on that Apple-ish style of marketing. And right now, it’s almost same instance as the White iPhone (if you think that color is a big thing for you) with White Xperia Play going out to be exclusive for O2 in the UK.
However, until now details remain scarce on its availability from the carrier, but hold on this line, we’ll keep you posted.
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