Amazon Appstore to launch March 22nd with the exclusive for Angry Birds Rio game

Amazon's Appstore will launch on March 22nd, becoming available on an Amazon web site and as a dedicated app on Android phones. Unlike the Android Market, final decisions on which apps will make it into Amazon's store will be determined by Amazon. If that sounds somewhat "Apple-esque", that is because this is exactly how content is decided upon for the Apple App Store.

As we reported, a lucky web surfer just happened to come across the Amazon Appstore web site before it was taken down. Amazon Appstore users will be able to purchase apps via the web site or through a native app that will appear on the customers smartphone. Speculation is that Amazon will offer lower prices for its apps and those who have already seen the prices say that some are lower for the same app in the Android Market.

One big coup for Amazon: the company already has an exclusive deal to offer The Angry Birds Rio which will launch in conjunction with the characters first full-length 3D animated movie of the same name. Click the video below to see a trailer for the Angry Birds Rio video game. The game will launch March 22nd on the Amazon Appstore while the movie will hit a theater near you on April 15th

Sources for Wired say that apps with links to download or purchase other apps must go through the Amazon web site and cannot contain a URL link to the Android Market. One negative could come from AT&T's continued reluctance to allow non Android Market obtained apps from being installed on its Android phones. While other carriers give the phone user the option on deciding whether or not to allow third party apps, AT&T simply refuses to allow them.

source: Wired via Electronista